Digital Marketing
PPC Advertising
Profitable paid campaigns with clear ROAS. PPC advertising buys attention at the moment people are looking for what you sell.
Overview
What ppc advertising means at CodeMaint
PPC advertising buys attention at the moment people are looking for what you sell. We structure accounts around services and intent, write ads that match search terms, and send traffic to landing pages built to convert.
We manage Google Ads and Meta Ads as part of one plan, test pages through landing page development and conversion rate optimization, and use SEO data to find long-term opportunities that reduce paid dependency.
What we provide
Our PPC Advertising services
Each engagement is scoped around your goals, but these are the areas we typically cover.
- Google, Meta, LinkedIn and Microsoft Ads
Planned, delivered and documented as part of your ppc advertising engagement.
- Audience research and segmentation
Planned, delivered and documented as part of your ppc advertising engagement.
- Ad creative and landing page testing
Planned, delivered and documented as part of your ppc advertising engagement.
- Bid strategy and budget optimization
Planned, delivered and documented as part of your ppc advertising engagement.
Key benefits
What changes for your business
Conversion tracking first
We verify tracking for calls, forms and purchases before scaling spend.
Less wasted spend
Negative keywords, audience exclusions and placement reviews every week.
Tested creative
Structured ad and landing page tests with clear winners and learnings.
Features & capabilities
Included as standard
- Google, Meta, LinkedIn and Microsoft Ads
- Audience research and segmentation
- Ad creative and landing page testing
- Bid strategy and budget optimization
How we work
A delivery approach built on clarity
Measurement first
Conversion tracking and reporting are verified before campaigns scale.
Test, learn, reallocate
Experiments run every month and budget follows the evidence.
Plain-English reporting
Monthly reviews explain what happened, why and what we will do next.
Process
How a PPC Advertising project runs
- Step 1
Audit
Current channels, tracking, competitors and opportunities.
- Step 2
Strategy
Targets, channel mix, budget and a 90-day plan.
- Step 3
Setup
Tracking, accounts, creative and landing pages.
- Step 4
Launch
Campaigns go live with close daily monitoring.
- Step 5
Optimise
Weekly optimisation and monthly strategy reviews.
Technologies & platforms
Tools we work with
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Microsoft Ads
- Google Tag Manager
- GA4
- Looker Studio
Who we help
Built for teams like yours
- Local service businesses
- E-commerce brands
- B2B companies with long sales cycles
- Clinics and healthcare providers
- Education providers
- Real estate developers and agents
Use cases
Where ppc advertising makes a difference
Generating local enquiries
Visibility in search and maps for the areas you serve.
Scaling online sales
Profitable growth for e-commerce stores.
Filling a B2B pipeline
Steady qualified leads for sales teams.
Why CodeMaint
Why businesses choose CodeMaint
Senior specialists
Accounts are managed by experienced specialists, not handed to juniors.
Connected to development
Landing pages and technical fixes are delivered in-house.
No long lock-ins
Rolling agreements once onboarding is complete.
Your accounts, your data
All ad, analytics and tracking accounts are owned by you.
Explore more
Related services
- Google AdsSearch, Shopping, Performance Max and YouTube.
- Meta AdsFacebook and Instagram campaigns that scale.
- Landing Page DevelopmentHigh-converting pages for campaigns and launches.
- Conversion Rate OptimizationTurn more of your traffic into customers.
- SEORank higher and win compounding organic traffic.
- Lead GenerationPredictable pipelines of qualified leads.
FAQ
PPC Advertising questions
What budget do we need?
It depends on your market and cost per click. We model expected volume during onboarding so you can decide with real numbers.
Who owns the ad accounts?
You do. We work inside accounts registered to your business.
How often do you optimise?
Campaigns are reviewed weekly with deeper strategy reviews each month.
How does a PPC Advertising project start?
With a short discovery call to understand your goals and current setup, followed by a written proposal with scope, timeline and cost.
How much does PPC Advertising cost?
Pricing depends on scope. Most engagements are offered as a fixed-price project or a monthly plan, agreed before work begins.
Can you work with our existing team and tools?
Yes. We regularly work alongside in-house teams and other suppliers, using your repositories, accounts and communication channels.
Discuss your ppc advertising project
Tell us what you need and a specialist will reply with practical next steps. You can also email support@codemaint.com.