Speed is a ranking factor and a conversion factor. We treat Core Web Vitals as launch requirements, not nice-to-haves.
For LCP, prioritize the hero image, preload key fonts and remove render-blocking scripts. For INP, break up long tasks and defer non-critical JavaScript. For CLS, reserve space for images, embeds and banners.
Re-test on real mobile devices and on a throttled connection. Lab scores are a starting point; field data is what search engines use.