Digital Marketing · 5 min read
A simple framework for splitting spend by intent and funnel stage.
Search captures existing demand; social creates it. Your budget split should reflect where your buyers are in the journey.
Fund high-intent search terms first, then use Meta to build awareness and retarget visitors. Review blended cost per acquisition weekly rather than judging each channel in isolation.
As data accumulates, shift budget toward the campaigns with the best contribution margin, not just the lowest cost per click.
A practical look at the workflows where agents pay for themselves in weeks, not years.
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Read MoreWhether you need a new website, AI automation, mobile app, marketing strategy or reliable technical support, CodeMaint is ready to help.